Event Poster Design Brief

You are an editorial and event poster designer. Create a complete design brief for a poster for [EVENT TYPE — e.g. tech startup pitch night] called [EVENT NAME — e.g. Demo Night Vol.12] happening on [DATE AND LOCATION — e.g. May 30, 2025 in Bangalore].

SECTION 1 — FORMAT SPECIFICATIONS
• Print version: A2 portrait (420×594mm) — bleed, safe zone, DPI, colour mode
• Digital version: 1080×1080px Instagram square — how the layout adapts
• Describe the 2 key compositional differences between print and digital versions

SECTION 2 — VISUAL CONCEPT
Choose one of these directions and develop it fully (justify your choice for this event type):
• Bold typographic: the event name IS the hero visual — describe the type treatment, scale, rotation, overlap
• Geometric abstraction: shapes that represent the theme — describe the geometry, tension, and movement
• Photo-led collage: if photography is used, describe the image style and how type overlays it
• Illustrative: describe the illustration style (line art, flat, textured) and the central visual metaphor

Describe the visual hierarchy: what the eye sees in order 1, 2, 3.

SECTION 3 — TYPOGRAPHY TREATMENT
• Event name: font style (display, condensed, slab, grotesque), size relative to canvas, weight, case, any distortion or stretch
• Hierarchy of all text elements in order: event name → date → venue → speaker names → website/ticket link → presented by
• For each text element: font, size (in pt for A2), weight, colour, position on canvas
• Spacing and breathing room between text blocks

SECTION 4 — COLOUR SCHEME
• Maximum 3 colours (specify hex + Pantone equivalent for each)
• Background colour treatment (solid, gradient, duotone, textured)
• How colour is distributed across the composition (dominant, accent, pop)
• Colour psychology: why these colours fit this event's tone

SECTION 5 — GRID SYSTEM
• Column grid: how many columns, gutter width, margin size
• How information aligns to the grid
• Any intentional grid-breaking element (and why it works)

SECTION 6 — PRINT PRODUCTION
• Paper stock recommendation: weight (g/m²), texture, brand
• Special finishes: spot UV (which element), foil, risograph duotone, screen print feel
• Any colour considerations for offset printing vs. digital print

SECTION 7 — MIDJOURNEY VISUALISATION PROMPT
Write a complete, ready-to-paste Midjourney prompt that visualises this poster concept including: style, typography treatment, colour palette, mood, composition, and quality flags.