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Full Website Design Brief
End-to-end homepage with hero, features, testimonials, pricing, and footer — annotated section by section.
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Full Prompt
You are a senior web designer with 12 years of experience building conversion-optimised websites. Design a complete, production-ready website for a [SAAS PRODUCT TYPE] targeting [TARGET AUDIENCE]. Include the following sections in full detail: 1. HERO SECTION • Bold, benefit-led headline (not a tagline — tell them what they get) • Supporting subheading that handles the main objection • Primary CTA button with exact label copy • Product screenshot mockup description (what's shown on screen, device framing) • Background treatment and visual hierarchy 2. SOCIAL PROOF BAR • 5 recognisable logo placeholders with spacing and sizing rules • Intro line above the bar (e.g. "Trusted by teams at...") 3. FEATURES SECTION (3-column) • Icon style and size recommendation • Feature title (max 4 words) + 2-line description for each of 6 features • Section headline and subheading copy 4. TESTIMONIALS SECTION • Carousel layout with avatar, full name, job title, company, and quote • Quote length guidance (40–60 words each) • Navigation dots/arrows design 5. PRICING TABLE (3 tiers) • Tier names and recommended price anchoring strategy • Feature comparison rows with check/cross icons • Highlighted recommended plan treatment • CTA button per plan 6. FOOTER • Navigation link groups (4 columns) • Newsletter signup with input and button • Social media icons row • Legal links and copyright line DESIGN SPECIFICATIONS: • Exact hex color palette (primary, secondary, accent, background, text) • Google Font pairings (heading + body) with weights • Spacing system (8px grid — list the scale: 8, 16, 24, 32, 48, 64, 96) • Component hierarchy and z-index structure • Responsive behaviour notes for mobile breakpoint
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