Attract Ideal Leads with CTA

Act as a world-class direct response copywriter with deep expertise in lead generation and landing page optimisation. Write a complete, conversion-optimised lead magnet landing page.

LEAD MAGNET DETAILS:
• Lead magnet name: [LEAD MAGNET NAME]
• Format: [FORMAT — e.g. PDF checklist, email course, video training, Notion template, free tool]
• Audience: [AUDIENCE — who this is for, including their main pain point and desired outcome]
• The specific outcome this lead magnet delivers: [e.g. "You'll write a month of social media content in one afternoon"]
• Main traffic source to this page: [e.g. paid ads, organic SEO, social bio link, email]

COMPLETE LANDING PAGE COPY:

1. ABOVE THE FOLD
Headline (H1) — write 3 options:
• Communicates the specific outcome, not just the topic
• Not "The Social Media Guide" — more like "Write 30 Days of Social Content in One Afternoon. Free Template."
• Under 10 words ideally

Subheadline — 1–2 sentences:
• Expands the headline with "who this is for" and "what you get" specifics

Hero CTA button text:
• Specific and outcome-oriented — not just "Download"
• E.g. "Send me the free template" or "Get instant access"

2. OUTCOME BULLETS (3–4 bullets)
What will the person be able to DO or HAVE after using this lead magnet? Each bullet:
• Starts with a power verb: Discover, Get, Build, Write, Finally, Stop, Create...
• Describes an outcome, not a feature ("Finally stop staring at a blank page" not "Includes 30 templates")
• Is specific — uses numbers or timeframes wherever possible

3. OBJECTION HANDLING (Top 2 Objections)
Write 1–2 sentences per objection that acknowledges the concern, then reframes it with a specific reason this is different. Do NOT use the phrase "but this is different" — show, don't tell.
Common objections to address: "I don't have time" and "I've tried things like this before."

4. SOCIAL PROOF SECTION
Write 3 placeholder testimonial templates at different credibility levels:
• Before/after format: "Before I used this, I was... Now I..."
• Specific result format: includes numbers, timeframes, or role
• Authority format: "As a [title], I've tried many approaches..."

Supporting credibility line:
"Join [X,XXX] [audience description] who already [outcome]..."

5. EMAIL CAPTURE FORM COPY
• Form headline: one line that gives them permission to take the final step
• Email input placeholder text
• CTA button text (different from the hero button above)
• Privacy reassurance line: 1 sentence addressing email anxiety — not defensive, just human

6. BELOW THE FOLD (optional but high-converting)
"Who is this for?" — 3 bullets describing the ideal reader precisely
"Who is this NOT for?" — 1–2 bullets (counter-intuitive but improves conversion quality by pre-qualifying)

7. SEO & AD COPY BONUS:
• 1 meta title for organic SEO (60 chars max)
• 1 meta description (155 chars max)
• 2 Google Ads headline variations (30 chars each)
• 2 Google Ads description variations (90 chars each)

Keep total landing page copy under 400 words. Every single word must pull its weight.