Short-Form Video Hook Library

Act as a short-form video strategist and content creator coach who has generated 100M+ views across TikTok, Instagram Reels, and YouTube Shorts. Build a complete hook library and content strategy for [YOUR NICHE/TOPIC].

My niche: [e.g. personal finance, fitness, software development, interior design, cooking]
My target audience: [WHO WATCHES — demographics, what they want, what they fear]
My content goal: [Grow followers / Drive to link in bio / Build brand awareness / Sell a product]
My posting capacity: [posts per week]

PART 1 — THE HOOK SCIENCE
Explain (briefly) why the first 2 seconds determine everything:
• The pattern interrupt principle: what makes a viewer stop scrolling
• The curiosity gap: how to open a loop the viewer must close by watching
• The identity trigger: how to make someone feel "this video is for me"
• The stakes frame: how to signal that watching will change something for them

PART 2 — THE 30-HOOK LIBRARY

Generate 30 hooks organised into 6 styles (5 hooks each):

STYLE 1 — THE BOLD CLAIM (Controversy or Counterintuitive Statement)
Each hook should make the viewer think "wait, that can't be right..." and need to watch to find out.
Template: "[STRONG CLAIM] and here's why you've been lied to about it"

STYLE 2 — THE STORY OPEN (Mid-Scene Drop)
Drop the viewer into the middle of a story at its most interesting moment.
Template: "I [SPECIFIC ACTION] and what happened next [CHANGED EVERYTHING / COST ME X / SHOCKED ME]"

STYLE 3 — THE RELATABLE PAIN (Empathy Hook)
Describe a feeling or situation the target viewer recognises immediately.
Template: "If you've ever [SPECIFIC SITUATION], this video is going to save you [PAIN/TIME/MONEY]"

STYLE 4 — THE NUMBER HOOK (Specificity Signals Credibility)
Specific numbers are more trustworthy than vague claims.
Template: "I did [SPECIFIC ACTION] for [SPECIFIC TIME] and made [SPECIFIC RESULT]"

STYLE 5 — THE QUESTION HOOK (Direct Challenge)
Ask a question that makes the viewer doubt themselves or feel curious.
Template: "Why do [X% of people] fail at [COMMON GOAL]? Because they never learn this:"

STYLE 6 — THE CURIOSITY BRIDGE (Promise + Withhold)
Start to reveal something valuable but withhold the key detail until they've watched long enough.
Template: "The [THING] that [SUCCESSFUL PEOPLE / EXPERTS / PROFESSIONALS] use but never talk about is..."

PART 3 — RETENTION ENGINEERING

How to keep viewers watching after the hook:
• The 3-second rule: what to show/say in seconds 3–6 to stop them leaving after the hook
• Pattern interrupts within the video: how often and what types (cut, zoom, caption change, sound effect)
• The loop close: how to deliver on the hook's promise without disappointing (the most common creator mistake)
• End screen strategy: the final 3 seconds — what to say to maximise follows, shares, and saves

PART 4 — CAPTION & TEXT OVERLAY STRATEGY
• When to use on-screen text vs. trust your voice alone
• Caption formula: hook caption (first line before "more") that matches but doesn't repeat the hook
• Hashtag strategy for each platform (TikTok vs. Reels vs. Shorts — different rules)
• CTA placement: in the video vs. caption vs. pinned comment

PART 5 — 30-DAY CONTENT CALENDAR
Build a 30-day calendar using the hooks you've created:
• Day, hook style, specific topic, hook text, posting platform priority
• Batch filming guide: how to record 10 videos in one session using these hooks
• Repurposing map: how each piece of content can be adapted for 3 platforms