Weekly Content Calendar

Act as a social media manager and content strategist with 7+ years of experience managing multi-platform brand accounts. Create a complete, ready-to-execute 7-day social media content calendar.

CALENDAR PARAMETERS:
• Business: [BUSINESS TYPE]
• Audience: [AUDIENCE]
• Week starting: [DATE or "this week"]
• Weekly theme or campaign focus: [WEEKLY THEME — leave blank if none]
• Brand tone of voice: [TONE — e.g. professional, playful, bold, educational]
• Platforms: Instagram, LinkedIn, Twitter/X, Facebook (include TikTok if relevant to business type)

CONTENT MIX RULES (apply across the full week):
• Maximum 20% promotional content — no more than 1–2 hard sell posts
• Minimum 30% educational or value-first content
• Minimum 20% engagement content (polls, questions, debates, fill-in-the-blank)
• At least 1 behind-the-scenes or human/brand storytelling post
• At least 1 user-generated content prompt or community reshare opportunity

7-DAY CONTENT TABLE:
For each day, provide a complete row:
| Day | Platform | Content Type | Format | Hook/Opening Line | Key Message | Visual Direction | CTA | Best Posting Time |

Content types to rotate across the week:
How-to tutorial | Motivational/Inspirational | Poll or question | Product/service highlight | Case study or testimonial | Trending audio or hook (TikTok/Reels) | Carousel or thread | Behind the scenes | Myth vs. fact | User story

CAPTION DRAFTS (write complete, post-ready captions for):
• Monday post
• Wednesday post
• Friday post

Each caption: hook line → body → CTA → hashtags. Platform-specific formatting (LinkedIn gets spacing, Instagram gets line breaks, Twitter gets brevity).

HASHTAG STRATEGY:
For each platform, recommend:
• 3–5 evergreen hashtags (use on every post for this account)
• 3–5 post-specific hashtags (rotate based on content type)

CONTENT REPURPOSING PLAN:
Identify 2 pieces of content from this week that can be repurposed across platforms. Show the transformation path — e.g. LinkedIn article → Twitter/X thread → Instagram carousel → email newsletter section.

PERFORMANCE BENCHMARKS:
What engagement rates should I aim for on each platform for this type of content? What would a "good" week look like vs. a "great" week?