Complete Brand Identity System

Act as a world-class brand strategist and visual identity designer. Create a complete brand identity system for [BRAND TYPE — e.g. eco-friendly skincare brand] called [BRAND NAME].

BRAND VALUES TO DESIGN FOR: [BRAND VALUES — e.g. sustainability, minimalism, and trust]

DELIVER ALL OF THE FOLLOWING:

1. LOGO CONCEPT
• Primary logo: describe the full lockup (symbol + wordmark), layout, and the idea behind it
• Wordmark variant: standalone text treatment, font category, any custom letterform modifications
• Icon/symbol only: isolated mark, what it represents, geometric construction
• Rationale: why this visual direction fits the brand values

2. COLOR PALETTE (provide exact hex codes for all)
• 1 primary brand color — with psychological reasoning
• 2 secondary colors — and when to use each vs. primary
• 2 neutral colors (background and text) — contrast ratios
• Color usage rules: what percentage of a layout each color occupies
• What to never do with the palette (e.g. primary on primary, low contrast pairings)

3. TYPOGRAPHY SYSTEM
• Heading font: name, weight, tracking, line-height — and why it fits
• Body font: name, size, line-height for reading comfort
• Accent font (optional): use cases (pull quotes, labels, captions)
• Type scale: H1, H2, H3, H4, Body, Caption — with exact sizes in px and rem

4. VISUAL MOTIFS
• Pattern or texture style (geometric, organic, hand-drawn, etc.)
• Illustration style if applicable
• Photography art direction in 3 adjectives with visual description

5. BRAND VOICE
• 3 core personality traits with explanation
• 5 words this brand uses intentionally
• 5 words this brand never uses
• Tone in a sentence: "We sound like [X], not like [Y]."

6. APPLICATION MOCKUPS (describe how the brand looks on each)
• Business card (front and back)
• Instagram post (1:1 square)
• Product packaging label
• Email header

Every design choice must have a clear reason tied to [BRAND VALUES]. No arbitrary decisions.