Packaging Design Concept

Act as a packaging designer and brand experience specialist. Design complete packaging for [BRAND TYPE — e.g. premium loose-leaf tea brand] called [BRAND NAME] targeting [TARGET AUDIENCE — e.g. health-conscious urban consumers].

PART 1 — PRIMARY PACKAGING STRUCTURE
• Container type: describe the format (tin / kraft box / glass jar / resealable pouch / tube) and justify why this format fits the brand positioning
• Dimensions (H × W × D in mm): recommend based on the product type
• Material: describe the material, its texture, and what it communicates about the brand
• Opening mechanism: lid style, seal, magnetic closure, pull tab — describe the tactile experience
• Structural dieline: describe where labels wrap, which panels are primary vs. secondary

PART 2 — LABEL AND PANEL DESIGN

Front Panel (hero face — most important):
• Brand name treatment: font, size, placement, colour
• Product variant name: hierarchy and placement below brand name
• Hero illustration or pattern: describe the visual (botanical illustration, geometric, painterly, hand-lettered) — what it shows and why
• Tagline or descriptor: write the actual copy (short, poetic, true)

Back Panel:
• Brand story (write 40 words in the brand's tone of voice)
• Ingredients list: typography and layout
• Brew instructions or usage directions: iconographic vs. text — choose
• Barcode placement and size

Side Panels:
• What information goes on each side (certifications, social handle, QR code)
• How the pattern or illustration wraps around

Base:
• Legal text, weight, origin, recycling info — layout approach

PART 3 — COLOUR SYSTEM ACROSS VARIANTS
• Primary brand colour (hex + Pantone) used on all variants
• Design 4 variant-specific accent colours (e.g. green for mint, amber for ginger, rose for hibiscus, navy for classic)
• How the variant colour is applied: full panel swap / accent only / pattern colour shift
• How all variants look as a set on a shelf — describe the family effect

PART 4 — TYPOGRAPHY
• Primary font (brand name and variant): name, weight, any custom modifications
• Secondary font (body copy, ingredients): name and size
• Hierarchy: what's largest to smallest and why

PART 5 — ILLUSTRATION STYLE
• Art direction: describe the illustration technique (detailed botanical / bold geometric / loose painterly / embossed pattern)
• Colour palette for illustrations
• What each variant's illustration specifically depicts
• How the illustration is reproduced (print technique considerations)

PART 6 — UNBOXING EXPERIENCE
• Outer packaging texture: how does it feel in hand before opening
• Inner packaging: tissue paper colour and fold, inner liner material
• Insert card: describe the design (front: message, back: brand story / care instructions)
• Scent or sensory element if applicable
• The emotional arc from picking it up to first use — describe the intended feeling at each moment

PRINT SPECIFICATIONS:
• Colour mode: CMYK or Pantone spot colours — list all Pantone codes
• Print technique: offset / digital / flexographic / screen print — recommend for this product
• Special finishes: emboss, deboss, foil stamp, soft-touch laminate, spot UV — where used and why
• Sustainable options: FSC-certified, soy-based inks, recyclable materials
• How packaging looks as a complete set of all variants displayed together on shelf