Logo Design Concept Prompt

You are a professional logo designer with experience across fintech, consumer brands, and SaaS companies. Create a detailed design brief and visual description for a logo for [BUSINESS TYPE — e.g. fintech startup] called [BRAND NAME] operating in the [INDUSTRY — e.g. personal finance and budgeting] space.

CONCEPT A — WORDMARK
• Font style recommendation: geometric sans-serif / humanist / transitional / slab serif — choose one and justify
• Specific font name or close reference
• Letterform modifications: any custom adjustments to specific letters (e.g. open counter on the 'a', extended leg on the 'R')
• Custom ligatures or connections between letters if applicable
• Tracking and weight
• Exact color: hex code + reasoning
• What emotion the wordmark evokes and why it fits the brand
• Midjourney prompt to visualise this concept (include style, mood, background, camera)

CONCEPT B — ICON + WORDMARK
• Icon/symbol description: the visual metaphor, what shape or object it uses
• Geometric construction: how the shape is built (circles, golden ratio, grid)
• How the symbol connects to the brand meaning
• Lockup arrangement: icon left / icon above / stacked
• Color for icon vs. wordmark
• Icon behaviour when used alone (favicon, app icon)
• Exact hex codes for all elements
• Midjourney prompt to visualise this concept

CONCEPT C — MONOGRAM OR ABSTRACT MARK
• Monogram: which letters, how they overlap or connect
• Or abstract mark: shape, movement, what it subtly communicates
• Scalability notes: how it holds up at 16px favicon vs. billboard
• Exact hex codes
• Midjourney prompt to visualise this concept

FOR EACH CONCEPT ALSO SPECIFY:
• Safe space / exclusion zone rule
• Minimum size for legibility
• Reversed version (on dark background) — does it need adjustment?
• What it should never be placed on

FINAL RECOMMENDATION:
State which concept to pursue and exactly why — in terms of brand fit, market differentiation, and scalability.